We started by developing a bold, Latin-inspired pattern that became Escobar’s visual heartbeat. This motif tied together every asset, from menus to flyers, and is still in use today as part of their long-term identity.
Menus were designed to do more than list items—they became brand statements. Bright, stylish, and consistent, they captured the Latin flair and brought Escobar’s playful personality to life.
For their main events, we created flyers and promotional graphics that carried the same bold aesthetic. Every design piece reinforced the brand’s unique energy, ensuring that Escobar stood out in a crowded market.